TIME TO RODEO 

Cowboys of Color News & Updates

The New Blue Collar has partnered with the Cowboys of Color Rodeo—the largest multicultural rodeo in the world. Together they'll use their platforms to educate further and bring awareness to the multicultural history of the American Cowboy through products, apparel, content, and experiences.

In celebration of the organization's founder Cleo Hearn and the 34th Texas Black Invitational Rodeo, The New Blue Collar and Cowboys of Color Rodeo will release a limited run of graphic t-shirts online Saturday, July 29th at 11 am CST. A portion of the proceeds will go towards educational programs within the Cowboys of Color Rodeo Organization.


FOUNDER CLEO HEARN

2022 Inductee
Rodeo Hall of Fame 
National Cowboy & Western Heritage Museum 

Rodeo will always be a part of my life. If I ever become too old to rope, I’ll continue spreading the message of: the forgotten cowboy, the need for understanding other cultures, and working together to build dreams, everywhere I can.

THE GALLERY

MEDIA

RODEO TALENT
PRESS INQUIRY

RODEO SCHEDULE

2024 Cowboys of Color Rodeo Schedule

2-4 pm Monday January 15, 2024

Martin Luther King, Jr. Day

Fort Worth Stock Show & Rodeo

Dickies Arena

Fort Worth, Texas

7-10 pm Saturday July 27, 2024

African American Museum

Texas Black Invitational Rodeo

State Fair Coliseum

Dallas, Texas


2-4 pm Sunday October 13, 2024

State Fair of Texas

Dallas, Texas

History In Progress

A few stories to enjoy 

We'll See You
At The Rodeo!

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